Micro Market Benefits
Why are so many companies choosing to put a micro market into their break room? It’s true, many vending machines may have been replaced in breakrooms, but why – what’s driving this?
The primary reason for this mass conversion is that micro markets deliver an entirely different customer experience. Being able to reach into a cooler for a cold beverage or pick your favorite snack from a shelf certainly embodies the “grab and go” society that we live in. With self-check-out taking place at many retailers, consumers are comfortable checking out at the kiosk and the transactions are actually quicker.
A micro market’s technology is very appealing. There are many payment options which range from debit/credit cards to stored value cards, mobile wallets and biometrics. We use Avanti Markets and Bistro To Go Markets which both offer a free app. The apps. allow the consumer to look at his purchase history, pay from the app., look at his progress towards achieving promotions and see how many reward points he has earned. The technology doesn’t stop there. Most reach-in coolers used in micro markets require less power and use LED lighting.
Within the same space footprint, A.H. offers about 250% more variety in cold beverages, snacks, food and frozen items in a micro market compared to that of traditional vending. There are no space constraints, so operators can offer different types and sizes of products. Prices are also easily navigated and discounted as they can be adjusted over the internet from the operator’s office. With the ability to have more variety, A.H. offers a larger selection of healthy items. We offer fruits, trail mixes, non GMO and organic items.
Operators can engage customers with various marketing capabilities. We offer many promotions where customers can buy four items and get the fifth item free or receive a salty snack and beverage combo deal. With our Bistro To Go Market, consumers earn reward points and 1% of all their purchases are donated to the customer’s favorite charity.